Products front and centre in lorry liveries refresh

F. Ball products are centre stage of an eye-catching creative refresh of the company’s delivery lorry liveries.

The distinctive designs can already be seen making their way up and down the country, with the new graphics creating the illusion lorry curtains have been ‘opened’ to showcase F. Ball’s famous yellow products in all their glory. The launch is being celebrated with a fun social media giveaway.

The first two editions to be revealed feature some of the company’s most popular products, including the UK’s most-used adhesive for textile floorcoverings, Styccobond F3, paired with Stopgap 300 HD heavy-duty levelling compound. A second design depicts buckets of F. Ball’s pressure sensitive flooring adhesive, Styccobond F46, together with sacks of Stopgap 1200 Pro levelling compound.

As part of the launch, F. Ball is inviting people to keep an eye out for the new liveries and tweet a picture to @FBallUK on Twitter, using the hashtag #IsawFBall, in return for some branded merchandise.

Commenting on the launch of the new liveries, Darren Kenyon, Sales Director at F. Ball and Co. Ltd., said: “We’re very excited to introduce our new liveries. We wanted to add a splash of colour and put our products front and centre of the redesign. We hope our customers and the public like the new eye-catching designs as much as we do.”